Careers

This position is no longer available. Please check our Careers page for more employment opportunities with Springer Publishing.

About the Role:
Springer Publishing is expanding our marketing team and seeking an experienced and entrepreneurial Director of eCommerce Marketing to lead and build best-in-class online retail programs for our DTC business. This role is central to delivering an exceptional shopping experience on springerpub.com and increasing direct-to-consumer sales across our growing portfolio of digital learning platforms and exam prep products.

This leader will develop, execute, and continuously refine consumer eCommerce strategies that combine site merchandising, UX/UI improvements, A/B testing, and data-driven insights to optimize conversion, average order value, and customer retention. We’re looking for a retail-savvy marketing professional with a strong track record of creating exceptional online storefront and shopping experiences—not someone to run digital ad campaigns. This role is about owning the on-site experience and performance.

• Design and lead an eCommerce growth roadmap focused on creating an intuitive, high-converting, and seamless shopping experience on springerpub.com.
• Build and implement on-site merchandising strategies to showcase high-impact products and offers that align with customer behavior and sales goals.
• Launch innovative customer acquisition and retention programs using site personalization, promotions, and product recommendations.
• Partner with cross-functional teams to plan and execute product launches, seasonal campaigns, and promotional calendars on the website.
• Lead and optimize the full DTC customer journey, from discovery to checkout, ensuring frictionless UX/UI that drives engagement and purchase.
• Own and evolve the site analytics dashboard; track KPIs like conversion rate, bounce rate, cart abandonment, and AOV to inform future enhancements.
• Drive an always-on testing program (A/B, multivariate) to improve layout, content, messaging, and pricing experiences.
• Advocate for and implement technology solutions that enable personalization, merchandising automation, and streamlined purchase flows.
• Collaborate with tech teams to scope and prioritize enhancements to the Magento storefront.
• Keep a pulse on eCommerce trends and competitor tactics to identify new growth opportunities.

• 7+ years in B2C eCommerce marketing, with deep experience in online retail merchandising, site optimization, and customer experience strategy.
• Strong grasp of on-site marketing technologies and platforms (Magento, Salesforce, HubSpot, Google Analytics, Hotjar, etc.).
• Proven success in growing DTC businesses via eCommerce channel improvements (not digital advertising).
• Hands-on experience with UX/UI testing and design collaboration.
• Experience with predictive analytics, conversion optimization, cart abandonment recovery, and personalization tactics.
• Analytical mindset with strong storytelling skills—able to turn insights into compelling customer experiences.
• A builder’s mentality: You’re comfortable leading initiatives from scratch and scaling them up quickly.
• Experience in educational content, digital learning, or health publishing is a plus, but not required.

• Hybrid: Must be local and able to work from our Princeton, NJ office two or three days per week.
• Occasional travel required.

• This position does have direct supervisory responsibilities.

We’re a fast-growing, mission-driven company at the intersection of education, health, and digital innovation.

Our culture is focused on supporting our customers from education to career. Our mission is to build and foster a team of individuals working together to learn, grow and deliver in an environment that empowers everyone to apply their experiences, knowledge, and skills. When you pair great people with our common purpose, amazing things are possible.

Named one of the fastest growing independent publishers in the United States by Publishers Weekly, we continue to grow our product portfolio in nursing, public health, healthcare administration, social work, counseling, and medicine.

If you’re ready to shape the future of health education eCommerce, we’d love to hear from you.

Interested candidates, send your cover letter with salary requirements and resume to: humanresources@springerpub.com

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran status, or disability.

Updated 3/25/2025